By Yuwanda Black
If you’ve read any of my work before, you probably know that I’ve been in publishing since 1987, have been a freelancer since 1993 and ran an editorial staffing agency in New York City from 1996 through 2004.
Some lessons I’ve learned from this crazy journey are as follows:
1. Staying abreast of technology is crucial: Back in 1998, I was pushed to get a website for my company because clients and candidates were asking questions like, “Can I apply online? Can I download the contract from your site? Can I post a job to your website?”
Well, as we didn’t even have a website, I would embarrassingly say no. The “loud silence,” especially from clients, on the other end of the phone line got to be too much.
Going through the process of getting a website taught me the value of staying on top of technology. I learned that while I don’t need to be a hard-nosed techie, to stay competitive, I had to know enough to be able to stay competitive. This meant not only getting a site, but learning how to update it myself.
One of the wonderful things about technology is that new tools are constantly being developed for those of us who are NOT tech-savvy, eg, FrontPage software for building websites, autoresponder software, listserv software for building mailing lists, etc.
2. Writing is a skill: “Obviously,” you mutter. However, many writers don’t treat their craft like it. I single out writers because, in my experience, proofreaders, copy editors, indexers, editors, graphic designers, illustrators, etc. all seem to see intrinsic value and take pride in their work.
Many writers take their craft for granted. Maybe it’s because society views writing as just words on paper. After all, once you know your ABC’s, you can write, right? Well, editorial professionals know better than anyone that this is not so.
One thing I advise all professional writers to do to combat this lackadaisical attitude is to treat their writing like a business skill. Just like being a professional coder, artist or web designer – when you put yourself out there, market and treat your skill like the highly valued commodity it is.
Let it be reflected in your “perfectly prepared” marketing materials – eg, your website, brochure, postcard, etc. Also, when you speak with potential clients, be sure to use a professional tone. No one is going to believe that you write professionally if you don’t talk like it as well. Continued…
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