Latest posts by techwriter (see all)
- 15 Questions to Ask After You Finish a Technical Document Project - February 12, 2018
- THY’s Perfect Information Design - February 9, 2018
- Waterfall vs. Agile Models in Technical Documentation - February 7, 2018
Barcode, move aside! QR CODE is here.
Soon we will be pushing flash movies, coupons, MP3 files, good-old text and god knows what else to our cell phones by pointing their tiny built-in cameras to a QR Code, taking a snapshot, and then pressing the SEND button.
The revolution is already well underway in Japan and it’s just a matter of time before it reaches the American shores.
Imagine, you are at the supermarket. You see an odd looking bottle of something on the shelf with a QR Code on it.
You point your cell phone camera at it, take a snapshot and push SEND and presto!
Soon you are watching a video about how to use the product, its benefits, complete with a 15% discount coupon that you can use right there at the same store!
Welcome to the 21st century and make all your marketing plans accordingly.