I always believed that speed is an essential part of many successful projects in life. Sylvester Stallone wrote his classic “Rocky” in four days. Jack Kerouac wrote his unforgettable “On the Road” in three weeks. Friedrich August Kekulé discovered the benzene ring in a dream, over a single night.
Yes, “haste” also leads to “waste” but the kind of “speed” I’m talking about is not haphazard, disoriented, Brownian motion. It is a disciplined, focused, sincere movement forward towards a target with no reservations, no inertia. It’s an arrow flying at mach 2.
Recently two companies impressed me by the speed with which they’ve responded to two postings on this very blog. Given the fact that this is still a relatively new blog with not even 100 postings on it yet, I was delighted with the response. I found myself meditating about the serious care with which these successful companies monitored their brand image.
The companies are FeedBlitz (the RSS and Blog-to-E-Mail company) and Jajah (Internet phone company). They both quickly responded to either a complaint (Jajah) or a piece of inadvertently missing information (FeedBlitz).
Their responses was an inspiration for me in my own line of work to treat my own clients with the same speed and transparency that they all so richly deserve. Jajah and FeedBlitz light the way to our corporate future in this age of instant communications and 60-second news cycle. Kudos to them both!