Latest posts by techwriter (see all)
- How to Count the Number of Days with an Incident and Chart with Running Averages in MS Excel - October 19, 2016
- FREE Online Video Course – MS Word Power Shortcuts - October 14, 2016
- INFOGRAPHICS – Which Business Entity is Right for You? - September 28, 2016
Good copy should answer questions, not create them.
From an air filter commercial:
“Nine times better than the leading brand…”
If a product is NINE times better than the “leading brand,” how come it trails behind? How come it’s not the leading brand?
Either the consumers don’t know what they’re doing, or the copywriter…
Troubling questions that did not exist before the commercial.