Latest posts by techwriter (see all)
- Test Your Knowledge of 4 Basic Fonts – Drag & Drop - January 27, 2017
- How NOT to Design a Web Site - January 25, 2017
- Hazards of Poorly Written Technical Documentation - December 26, 2016
Good copy should answer questions, not create them.
From an air filter commercial:
“Nine times better than the leading brand…”
If a product is NINE times better than the “leading brand,” how come it trails behind? How come it’s not the leading brand?
Either the consumers don’t know what they’re doing, or the copywriter…
Troubling questions that did not exist before the commercial.