Latest posts by techwriter (see all)
- Test Your Knowledge of 4 Basic Fonts – Drag & Drop - January 27, 2017
- How NOT to Design a Web Site - January 25, 2017
- Hazards of Poorly Written Technical Documentation - December 26, 2016
By Brandt Dainow
Google Analytics 2.0 changes everything, and according to the CEO of ThinkMetrics, the competition is dead. They just haven’t stopped moving yet.
Death by Google
Google has killed the web analytics software industry with the release of the new version of Google Analytics. The new version was released just under two months ago and is simply a quantum leap above any other analytics product on the planet.
In my opinion, Google Analytics does for the web metrics industry what the Google search engine did for online search: it kills everyone else off.
Google Analytics version 2 is not revolutionary. It does not extend web analytics software by providing new forms of analysis. Neither does it extend our understanding of websites by offering new approaches. What Google has done is simply take every feature in every product on the market and put them all into one system, and then make it available for free.