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Watch Your Personal Pronouns

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Me, Myself and I By COLLIN LEVY The Wall Street Journal January 14, 2008; Page A13

After months of presidential primary debates, town-hall meetings and cable talkathons, I hate myself. And I mean that in the most old-fashioned way.

For all the rhetorical flourish on display, many of the [...]

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Drawing a Picture with Words

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Drawing a picture with words is a powerful copy writing technique.

A good example is the The Kennedy Center promo piece I found in my mailbox the other day.

Here is how the author describes the exclusive atmosphere of the Center for us and appealing to our sense of [...]

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Beware of Fake Hallmark Cards

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It’s that time of the season when people might be still sending each other “New Year Cards.”

Some these ecards will point to ecard sites where you’ll find a card from a friend waiting for you.

Some others, however, are phishing messages. If you click the link, an executable [...]

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