Drawing a picture with words is a powerful copy writing technique.
A good example is the The Kennedy Center promo piece I found in my mailbox the other day.
Here is how the author describes the exclusive atmosphere of the Center for us and appealing to our sense of exclusivity and high-culture:
“There is nothing else like the Kennedy Center in Washington! Think about that feeling you get when you first enter the Hall of Nations or the Hall of States. The way the outside world melts away as the majesty of the building — its height, its history — lifts your spirits.
Your eyes automatically rise to the colorful flags overhead as your feet sink into the thick red carpet below. Glittering light fixtures and dancing fountains combine to create an unforgettable experience even before the performance begins!”
Don’t you feel you’re already there savoring the height of the ceiling and the flags overhead?
That’s powerful sensual writing.