I keep saying this for years and some people think I’m exaggerating: “Bad information and product design can hurt people.”
Here is an amazing recent example of how badly-designed products can cause needless injuries and pain, as it happened to movie star Dennis Quaid and [...]
I always have my radio on when I drive.
Here is a law office commercial I heard today, followed by the instruction to visit their web site:
“Visit us today at Kimmel, Wellerstein, Zimmertwolds…” etc etc, one of those long typical law-partnership names (I made up this particular one).
Perfect copy that I saw today on the side of a mobile document-shredding truck:
“Cut identity theft!”
The verb CUT here is both function and benefit.
Function: this truck physically cuts (shreds) documents that carry information about your business secrets or identity.
Benefit: it therefore cuts (diminishes) the possibility [...]