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Heparin: Bad Product Design is a Public Threat

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I keep saying this for years and some people think I’m exaggerating: “Bad information and product design can hurt people.”

Here is an amazing recent example of how badly-designed products can cause needless injuries and pain, as it happened to movie star Dennis Quaid and [...]

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On Radio, Have a Domain Name that People Can Remember

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I always have my radio on when I drive.

Here is a law office commercial I heard today, followed by the instruction to visit their web site:

“Visit us today at Kimmel, Wellerstein, Zimmertwolds…” etc etc, one of those long typical law-partnership names (I made up this particular one).

[...]

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Perfect Copy Fuses Function with Benefit

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Perfect copy that I saw today on the side of a mobile document-shredding truck:

“Cut identity theft!”

The verb CUT here is both function and benefit.

Function: this truck physically cuts (shreds) documents that carry information about your business secrets or identity.

Benefit: it therefore cuts (diminishes) the possibility [...]

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