Latest posts by techwriter (see all)
- What Are the Qualities of a Good Technical Writer? - June 28, 2017
- Be Careful with Humor in Technical Writing - June 26, 2017
- How Much Money Can Writers Make? - June 22, 2017
I just saw this copy on the side of a supply truck that belonged to Hair Cuttery:
“change your hair, change in your wallet”
This could easily go into the textbooks as a perfect example of how to write BAD copy.
It is an excellent example of UNPARALLEL STRUCTURE.
If you start one clause with a VERB (“to change”), continue also with a verb in the second clause and do not shift to a NOUN (“change in your wallet”).
Every time I see such crooked copy it’s like getting punched in the face.
What was wrong with this, I wonder:
“change in your hair, change in your wallet”