Perfect Copy Fuses Function with Benefit

Perfect copy that I saw today on the side of a mobile document-shredding truck:

“Cut identity theft!”

The verb CUT here is both function and benefit.

Function: this truck physically cuts (shreds) documents that carry information about your business secrets or identity.

Benefit: it therefore cuts (diminishes) the possibility of a stranger reading your documents and stealing your identity.

My score: 10 out of 10!