Latest posts by techwriter (see all)
- 7 Tips to Write Great Essays - January 5, 2018
- How to Eliminate Abstract Nouns - January 3, 2018
- 3 Important Differences Between Academic versus Technical Writing - January 1, 2018
Perfect copy that I saw today on the side of a mobile document-shredding truck:
“Cut identity theft!”
The verb CUT here is both function and benefit.
Function: this truck physically cuts (shreds) documents that carry information about your business secrets or identity.
Benefit: it therefore cuts (diminishes) the possibility of a stranger reading your documents and stealing your identity.
My score: 10 out of 10!