Powered by Max Banner Ads
Perfect copy that I saw today on the side of a mobile document-shredding truck:
“Cut identity theft!”
The verb CUT here is both function and benefit.
Function: this truck physically cuts (shreds) documents that carry information about your business secrets or identity.
Benefit: it therefore cuts (diminishes) the possibility of a stranger reading your documents and stealing your identity.
My score: 10 out of 10!