Some of the worst excesses of copy writing give the trade a bad name.
Take the following lonely adjective I noticed printed on the label of a bottle of shampoo:
Now what the heck does that mean, really?
Energizing WHAT? Does it mean I’ll have more energy when I use that shampoo? Of course not.
How much more energy we’re talking about? Are we talking in terms of Calories?
Total nonsense and yet someone was paid to write that, and another to place it on the label.
When I see empty rhetoric like that masquerading for good writing, I feel like breaking my keyboard and selling used cars for a living.