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Siemens corporation’s “Pictures of the Future” (POF) bi-annual publication has won the STC (Society for Technical Communication) Washington DC Chapter‘s BEST OF SHOW Award in the 2008-2009 Technical Publications Competition (in which I served as a Lead Judge).
Arthur F. Pease, the Editor of POF traveled all the way from Munich, Germany to Washington DC to receive this prestigious award in person from Lina Scorza, First Vice President and Competitions Manager, STC-DC. The well-attended ceremony banquet was held on February 7, 2009 in Washington DC, at the gorgeous DACOR Bacon House, just two blocks away from the White House.
POF is published by the Marketing Communications department of Corporate R&D division. That explains its forward-looking information-packed content. “If any sentence or word does not convey any significant information, I take it out,” said Pease.
The magazine’s web site describes itself as follows: “Which Technologies will shape our lives in ten to twenty years? The magazine “Pictures of the Future” reports twice a year on major technology trends and looks at work in progress in the Siemens laboratories. It includes future scenarios, features and reports on corresponding R&D activities at Siemens and interviews with international experts.”
As someone who has published quite a few periodicals in the past, I am particularly appreciative of the level of excellence reached by Mr. Pease and his team since I’m painfully aware of the things that can go wrote in publishing such a high-exposure magazine for such an international business leader.
When you publish a magazine like POF, with an average circulation of 100,000 and an average of 30 articles in every 100-page-plus issue, you know the “eyes of the world” are on you. “90% of our readers are form outside the company,” Pease told the STC-DC banquet audience. So when I said that the “eyes of the world” would be on such a publication, I believe I wasn’t too far off from the truth.
Let’s remember that POF is published on behalf of a R&D department that spends 3.4 Billion Euros a year for 8,000 inventions (or 21 inventions EVERY day!), developed in 150 corporate locations around the world. It’s a great publishing and communication responsibility that Pease and his team discharged very well indeed. Congrats!
You can read every issue of POF as a PDF file at:
Full list of all STC-DC Competition Staff and Managers