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Here is the full story from a SitePoint manager of how they managed to gain 10,000 followers on Twitter within a week.. Great read…
The Twitaway: An Experiment In Social Media
It’s never too late to build a large, loyal Twitter following—if you think outside the box. In this guest post, Matthew Magain from SitePoint shares some tips on how you can grow your Twitter following to more than 10,000 in less than a week.
I admit it: we were a bit slow to recognize the potential of Twitter at SitePoint.
Sure, a few of us had dabbled with personal Twitter accounts, but we never really acknowledged Twitter as a viable medium for communicating with customers until, well, everyone else was doing it! By the time we decided to jump on board, our preferred username had already been snapped up by an enterprising squatter (we had to settle for @sitepointdotcom). Not the ideal beginnings for building a successful Twitter presence—and more than just a little ironic considering we pride ourselves with being at the cutting edge of the Web!
Despite beginning on the back foot, we were able to attract 13,000 followers in less than a week—an impressive following that surpasses CNN and the New York Times.
Here’s how we did it.
Dangling The Carrot
Everyone loves free stuff. At SitePoint we publish around 10 books in a year (yep, of the dead-tree variety). We decided to make one of our best-selling titles available as a free PDF to anyone who followed us on Twitter within a 14-day period.
It was a somewhat risky proposition for us—it’s both expensive and time-consuming to produce a high-quality book. We were therefore faced with the very real possibility that we might be giving away something of considerable value to thousands of people, only to have them un-follow us immediately afterwards (luckily, this hasn’t happened!).
However, the fact that we offered a free book is only one reason our campaign has succeeded. If you’re thinking of running a similar promotion, here are six tips, based on our own experience…