© Ugur Akinci
You decide which Caribbean Vacation Guide copy is better:
It was a fine day at the Marimba Hotel’s beach and it felt good to be alive. I said to my self, “you’re one lucky dog, buster!”
I felt how much the cover of the thriller I was reading has absorbed the warmth of the Caribbean sun as I slowly lowered it on my naked chest and turned my head from the hammock to have a good look at the tropical whistler going crazy at the top of the swaying double-coconut palm.
I closed my eyes to surrender to the lullaby of… wave after lazy wave of turquoise waters spreading their foamy lace along the ten-mile golden beach strip.
I was jolted out of my reverie with the invigorating aroma of fresh pineapple pancakes and strong Cuban coffee prepared by the Marimba Hotel’s five-star executive kitchen.
Draw Pictures with Words
Drawing a picture with words is a powerful copy writing technique.
A good example is the The Kennedy Center promo brochure I received the other day in the mail. Here is how the copy writer describes the exclusive atmosphere of the Center for us, appeals to our sense of exclusivity, while lifting our eyes up to high-culture:
“There is nothing else like the Kennedy Center in Washington! Think about that feeling you get when you first enter the Hall of Nations or the Hall of States. The way the outside world melts away as the majesty of the building — its height, its history — lifts your spirits. Your eyes automatically rise to the colorful flags overhead as your feet sink into the thick red carpet below. Glittering light fixtures and dancing fountains combine to create an unforgettable experience even before the performance begins!”
Creative commercial copy engages our senses right away.
(An excerpt from my book 101 Ways to Power-Up Your Writing )