The resolution of the computer monitors is around 96 dpi, compared to 600 or 1,200 dpi and above for paper.
The eye can see things much more easily when printed on paper.
Thus it’s important to leave ample white space around words when you are writing for the web.
EXAMPLE WEB COPY:
Is this how the West was won and built? Unfortunately yes. Mad-dog prospectors lusting after silver, oil and power; taking life-and-death chances with their bodies, minds, and souls… Equally dogged preachers, freewheeling rascals and speculators of every kind roaming them arid hills burning with hope. Winning some. Losing some. Fast forward a hundred years: welcome to California!
BETTER WEB COPY:
Is this how the West was won and built? Unfortunately yes.
Mad-dog prospectors lusting after silver, oil and power; taking life-and-death chances with their bodies, minds, and souls…
Equally dogged preachers, freewheeling rascals and speculators of every kind roaming them arid hills burning with hope.
Winning some. Losing some.
Fast forward a hundred years: welcome to California!
(An excerpt from my book 101 Ways to Power-Up Your Writing )
0 Responses
Stay in touch with the conversation, subscribe to the RSS feed for comments on this post.