I’m amazed to see that in the year 2009 some people still write and post “Wall of Text” blocks of relentless copy and expect others to read it.
Don’t do it.
Always break your text into small manageable chunks for easy digestion (like I’m doing it here).
A picture is worth a thousand words? In this case, yes.
Here below is what you should not do. This is a web site that I came across today.
Be honest: would you be able to start and read a page like this to the very end? I can’t.