3 Words in Technical Writing that Kill Objectivity

objectivity in writing

Objectivity in writing is a frail bird. It can get killed by a single word.

All,” “any” and “every” are the three words that kill objectivity in most (if not “all”) situations in technical and copy writing alike.
A long time ago I learned to guard myself against using “very” in my writing. “Very” is like white refined sugar. We really can do without it with a little discipline. Our writing would be way better off without it.
But it’s much harder to talk without saying “everybody does this…” or “all XYZ-users are…” and so on.
We use “all,” “any” and “every” to join a group, to gather like-minded support around us. It’s an easy cop-out for registering more people to our fan club in a hurry. That’s why we sometimes end up preaching to our own choir.

Compare these two sentences:
“All media is Liberal” versus ““37% of American radio talk shows is conservative and 63% is liberal”.

Do these statements have the same visceral impact? No. Why? Because the information provided in the second statement forces us to STOP and THINK rather than to REACT immediately.

I believe we need to think more.
The issues we are facing in the world today require more data and a more cool-headed discussion of issues that impact us all.
I wish we could reserve one day of the year for National Hyperbole Abstinence Day to purge our collective consciousness from mental contamination.
Try talking for one day without a single “all,” “any” or “every” in your speech and see what happens.