Latest posts by techwriter (see all)
- 15 Questions to Ask After You Finish a Technical Document Project - February 12, 2018
- THY’s Perfect Information Design - February 9, 2018
- Waterfall vs. Agile Models in Technical Documentation - February 7, 2018
© Ugur Akinci
DRAWBACK #2 of Keyword Focus Method of article writing:
What’s popular and hot today may not be so tomorrow. Actually you can bet your money that it will NOT be so.
So what happens to all those flavor-of-the-day articles that you’ve written yesterday that no one has any interest today?
Luxury vacations were hot yesterday and it made sense to write about them. But right now, as these words are written in November 2008, we are in the midst of a recession and nobody wants to take an expensive luxury vacation.
That’s how those keyword-rich articles are sometimes abandoned in one lonely corner of the Internet. Since once upon a time I also used to write a lot of keyword-inspired articles, I know for a fact that I do have hundreds of articles sitting on these lonely servers waiting for someone to find them and read them.
Should you adopt the latest “Keyword du Jour”?
“But what if I keep changing my focus depending on the keyword of the day?” I hear you asking and that’s a good question too.
However, if you do that you won’t have the time and volume to develop an EXPERTISE in any area. You’ll write ten articles today about the wisdom of keeping your money in cash tomorrow; twenty articles on making your own jelly and baking your own bread at your home; and perhaps on the wisdom of investing in gold the day after that. You’ll be floating all over the place, ending up as the proverbial “jack of all trades and master of none.”
And writers without an expertise do not build up a following and they do not communicate the same kind confidence that write focus on one or two areas do. The amount of traffic you’ll get through the footers of your articles will be proportional to your image as an “expert” and a “specialist.” Jumping from one keyword to another won’t help you build such an image.
This brings us to the second method of article writing: The Interest Focus method.