Latest posts by techwriter (see all)
- What is the Readability Index of Your Writing? - November 20, 2017
- Should Technical Writing be Boring? And if Yes, Why? - November 15, 2017
- How to Create a Custom-Designed Header in MS Word that Would be Available to All Other Word Documents - November 13, 2017
© Ugur Akinci
Interest Focus method of Article Writing
This method does not care which keywords are hot today. You write your articles on what you know best; about what gets your blood boiling, and you just simply don’t care if your keyword is hot today for the world or not.
You put all your energy and heart and everything you know into your articles and if you do that, people will take notice immediately since a majority of the articles posted out there on the Internet lack that.
This method also does have a MAJOR DRAWBACK – if your interest revolves around an obscure or “not hot yet” topic, you’ll get relatively few readers and relatively few footer-traffic because you won’t be discovered easily by the Internet search engines.
However, as you keep writing about your most favorite topic or two, you’ll generate a lot of content.
The “keyword writer” would be struggling to find the exact words and proper facts to squeeze out yet another article on a hot-keyword topic that he feels nothing for in his heart.
But you, on the other hand, would be breezing through several of articles in a row in your own field since not only you’ll be charged up and loving every word you write about that favorite topic of yours but you’ll also enjoy the advantage of already knowing a lot about it. Coming up with the facts and organizing them in interesting and surprising ways will never be a chore for you.
For example, you would probably have to pay me a lot to write anything about (let’s say) International Monetary Fund, a very important organization that nevertheless bores me to death. It’s clear that either anything I write about IMF would be so unappealing and boring that no one would read it, or I’d have to spend so much time, money and effort to research the facts that the article I produce at the end would not be worth anybody’s budget.
But on the other hand. ask me to write an article on films and movies, thrillers or film noir, or anything about Cary Grant, and I can probably write two or three great articles within an hour.
Real interest and real enthusiasm keeps the doors of imagination and inspiration wide open. Those are the kind of articles you want to write for wide circulation and high footer traffic.
In any case, the idea is to select a method and stick with it. I personally prefer the second method – writing about what you love the most. However, I do know many others who have chosen the first method and prospered for having done so over the years.
The worst is, obvious – not to do any article marketing at all.