Eliminate SIMPLY from your sentences for more impact and greater clarity in your technical documents and commercial copy.
ORIGINAL: Simply enter your User ID into this field.
BETTER: Enter your User ID into this field.
- – - – -
ORIGINAL: I have to remind you that this simply is not going to work.
BETTER: I have to remind you that this is not going to work.
EVEN BETTER: This is not going to work.
- – - – -
ORIGINAL: This is simply marvelous!
BETTER: This is marvelous!
- – - – -
ORIGINAL: Open the cover and simply disconnect the emergency switch.
BETTER: Open the cover and disconnect the emergency switch.
- – - – -
IN SHORT: Write less and communicate more.
0 Responses
Stay in touch with the conversation, subscribe to the RSS feed for comments on this post.