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“Change by Design” by Tim Brown (HarperBusiness, 264 pages, $27.99)
MAIN IDEA: Design is not a luxury. It can determine if a business succeeds or fails.
CORE CONCEPT: “Design Thinking.”
- Allow a last-minute great insight change a product’s design.
- Make design and marketing teams physically share the same office space.
- Record end-users in their natural environments. Imitate Intel and Nokia.
- Try many quick-and-dirty prototypes.
“A Fine Line” by Hartmut Esslinger (Jossey-Bass, 183 pages, $29.95)
MAIN IDEA: Modular products are better since they allow consumers to go “green” and replace the obsolete parts.
CORE CONCEPT: “Open [Design] Architecture.”
SMART POINT: Open architecture products attract more Venture Capital since they present a lower barrier to market entry.
“About Jenga” by Leslie Scott (Greenleaf, 238 pages, $19.95)
WHAT: Jenga, the game, invented by Scott. A team of players compete to build a tower by using 54 rectangular wooden blocks. It sold 50 million copies world-wide. It sells 2 mil sets a year in U.S. (Hasbro).
INTERESTING: Scott lost all her mother’s and boyfriend’s money and at one point even had her car repossessed before becoming a success. Perseverance pays.
Have a great weekend!