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If you’re a technical communicator trying to build links either to your own or your client’s web site you can certainly benefit from this comprehensive article penned by the link wizards at Word Tracker.
Here are the first few steps, to give you a taste of it: (Excepts)
1) Choose target keywords. For SEO, this means you must decide which keywords you are targeting. And you must include those keywords in the link text of internal and external (from other sites) links. You can use Wordtracker’s keyword research tool to choose and use these target keywords.
2) Group your target keywords into market sectors. So, for example, if your website is an online garden center you might categorize your keywords into groups, including the following:
- garden furniture
- water features
- etc, etc…
3) Focus your link building work on each market sector in turn, eg barbecues, water features. For each of those, you might further refine your target keywords into keyword niches, eg for barbecues, this could include:
- gas barbecues
- charcoal barbecues
- portable barbecues
- barbecue accessories
- etc, etc…
A keyword niche is all keywords containing a seed keyword, eg the gas barbecues keyword niche includes camping gas barbecues and natural gas barbecues.