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BOOK: 101 Ways to Power-Up Your Writing


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Improve Your English Right Away

Say Goodbye to Embarrassing Mistakes and Get Ahead in Life!

Boost up your writing instantly by taking advantage of these 101 power tips provided by a Fortune 500 writer (yours truly).

132 page PDF file. Includes hundreds of examples.

101 Ways to Power-Up Your Writing

101 Ways to Power-Up Your Writing

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This is what Bob Bly, the legendary Copy Writer, said about this book:

““Frankly, I was expecting not to like 101 Ways to Power-Up Your Writing, because there are already too many writing books and it sounded like a rehash of old writing advice in a new package.

I was pleasantly surprised to discover a lot of fresh ideas and great advice I can actually use in my OWN writing to communicate more clearly and persuasively, and I highly recommend this book to everyone who writes.”

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This is not a tiny little brochure or report but a jam-packed 132-page ebook. Check out the contents:

TABLE OF CONTENTS

1) Write As You Speak
2) Write Fast
4) Repeat Your Main Idea 4 Times
5) Write With Your Five Senses
6) Be Specific
7) Use White Space on the Web
8] Remember Your Audience
9) Use Gender-Neutral Language
10) Be Consistent
11) Use Analogies
12) Capture the Essence of the Issue
13) Write a “Hamburger”
14) Use Causality Correctly
15) Don’t Overplay Your Hand
16) Don’t Mix Tenses
17) Eliminate Fragments
18) Passive versus Active Voice
19) Use Parallel Construction
20) Vary Sentence Length
21) Break Up Mega Sentences
22) Cut Out What’s Not Necessary
23) Eliminate Expletives
24) Don’t Pontificate, Unless Clearly Authorized
25) Don’t Repeat Words
26) Don’t Underestimate Your Readers
27) Eliminate Ambiguity
28) No Gobbledygook
29) Less is More
30) Eliminate “Simply”
31) Start Copy in Mid-Action
32) 4 Golden Rules of Step-by-Step Descriptions
33) To Be or Not to Be
34) Translate Numbers into Images and Ratios
35) Indicative versus Subjunctive Moods
36) The Correct Way to Punctuate “E.g.” and “I.e.”
37) Colons and Semi-Colons
38) Hyphens
39) Dashes
40) “Different from” versus “Different than”
41) “Fewer” or “Less”?
42) “Liable” and “Likely” versus “Libel” and “Slander”
43) “Strategic” vs. “Tactical” vs. “Ad Hoc”
44) “Use” versus “Utilize”
45) “Effect” versus “Affect”
46) Avoid “with which”
47) Avoid “Misplaced Modifiers” or “Dangling Participles”
48) Eliminate “very”
49) Eliminate Adverbs
50) Pay Attention to Historical Time
51) “Lay,” “Lie,” or “Lie”?
52) The BETTER way to use “AND”
53) Get rid of “is-and” construction
54) Eliminate “in order”
55) Change a prepositional phrase into a participle
56) Don’t Use “nature” in a Noun Phrase
57) Watch Your Transitive and Intransitive Verbs
58) Use “momentarily” Correctly
59) Use “only” Correctly
60) When Necessary, Use Jargon
61) Use Proper Opposites
62) 2 Golden Rules of Copy Writing
63) Features and Benefits
64) Fear and Greed
65) Generate Answers, not New Questions
66) Sweat Over Your Headlines
67) 4-U Method for Power Headers
68) 4 Secrets of Powerful Envelope Copy
69) A Short-Cut to Catalog Copy
70) 3 Ways to Create a Sense of Urgency
71) Direct-Mail Copy – A Case Study
72) 5 Questions to Ask to Formulate Your USP
73) Don’t Make Your Readers Think
74) Write Like an “Insider”
75) Get Rid of Sloppy Copy
76) Avoid Stuffy English
77) Lift Your Direct Mail Response With “Lift Letters”
78) Use Testimonials
79) Writing Professional Service Bios
80) Top 10 Blogging Design Mistakes
81) Create a PR Buzz by Factual Comparisons
82) Don’t Forget the Non-Local Visitors
83) Write Landing Pages with High Conversion
84) Writing for an International Audience
85) Art of Writing Microsites
86) Pay Attention to Your Web Page Titles
87) Write Tight
88) 4 Rules of Mobile Emails
89) How to Write a Video Game Script?
90) How to Write Greeting Card Verse?
91) How to Write Jokes & Comedy?
92) How to Write Opinion Articles for “Article Marketing”?
93) 7 Secrets of Successful Newsletters
94) 4 Steps to Write a Perfect Press Release
95) 4 Types of Technical Writing
96) How to Write a Vignette?
97) How to Write “Green”?
98) How to Write Investment Newsletter Subscription Copy?
99) How to Write a Sales Resume?
100) How to Write a Movie Review?
101) How to Write an Obituary?

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