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A unique blog post on a topic that is usually ignored by most self-publishers…
There are two key things you can NOT skimp on when you are self-publishing. One is an editor. No matter how careful a writer you are, you have to have an editor. Period.
The second, of course, is the cover.
I don’t care which age group you’re writing for–the cover is absolutely critical. It’s the thing that first grabs our attention. It’s what makes us pick up a book or read its summary online. A picture truly is worth a thousand words, and the cover is the thing that either draws us into a book or turns us away.
(My 2-Cents Worth: If you’re designing your own book cover, do NOT include the ubiquitous “by” on the cover. That’s the tell-tale sign of an amateur designer and WILL stigmatize your marketing efforts. Just say “Bob Writer” instead of “by Bob Writer.”)