A good article on an important topic: specialization.
(Excerpts)
No matter how you make your freelance writing dollars — through applying for work, marketing, networking, bidding for gigs, or a combination of these methods — you can make a lot more of them if you decide to specialize. Specializing gives you the edge you need to make a winning bid for gigs because you can more easily convince editors with projects in that topic that you are the right writer for them.
If you don’t specialize, then you can’t make as strong a case. It’s the difference between saying: “I’m an expert in this because of my experience and I write amazingly well” and “I write amazingly well but don’t really know anything about your topic and will have to research other people’s work in order to complete the project.” It kinda makes more sense now, doesn’t it?
Ugur’s Note: if you’ve got any page layout and graphic skills, do NOT discount them thinking technical writing is all about “just writing”. No, it’s not. There is a lot of page design and graphic illustration going on in any typical technical writing assignment. If you are a graphic designer or an artist with Illustrator, InDesign, Corel Draw, Photoshop etc. skills you can use that to your advantage in finding a job.
Comments