© 2010 Ugur Akinci
Adobe’s CTO Smacks Back at Apple. Kara Swisher of WSJ interviews Adobe CTO Kevin Lynch about its escalating war with Apple over its Flash software on the iPad and iPhone. (NOTE: You’re watching a Flash video…)
When I heard in the Adobe CS5 launch video that one can use CS5 to “package” applications to run on Apple iPhone and iPad, I went “uh-oh…” since I knew that Apple banned Flash from both of its best-seller iPhone and iPad. I’m following this development closely which may determine the fate of 75% of all web sites in the world today that use Flash.
Perhaps Apple’s radical decision to shun out Flash will not be felt immediately. But if iPad takes hold like iPhone did, then a lot of single-sourced applications will be repurposed and reauthored without Flash. That’s certainly a hot point of contention between Adobe and Apple.
Here is how today’s Wall Street Journal addressed this critical issue that may impact the future career decisions of technical communicators who might decide to become Flash developers (or not).
“[Adobe CS5] also contains a feature that has added to tension between Adobe and Apple, which were once close allies. The companies have been feuding because Apple has banned Flash from products including the iPhone and new iPad.
The new Adobe software comes with a feature that helps developers write a program once and make it run on multiple devices. Among other things, Adobe says, the technology allows developers to use Flash to write programs or update existing ones so they work on the iPhone and iPod Touch—products they couldn’t reach before with Flash-based offerings because Apple doesn’t support Flash.
But the plan ran into a roadblock last week: Apple changed rules governing software development so that any program has to be written to run directly on the iPhone and iPad operating system, and not for some intermediary layer of software such as Adobe has developed.
An Apple spokeswoman said that Apple embraces standard technologies and that “Adobe’s Flash is closed and proprietary.”
But analysts say the Apple move—which has been sharply criticized in blog postings by some software developers—is aimed at maintaining the company’s tight control over software development on its devices. If Adobe’s technology takes hold, a developer could theoretically write an app that could run equally well on the iPhone and, say, phones that run Google’s Android operating system. That could lead to Apple losing the ability to use exclusive apps to differentiate its hardware from competitors’ products.”