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by Owen Clark
Writing is skill and can be made into a viable business. A lot of commercial activities involves written communication and documents. Website content, advertisements, press releases, technical manuals – all these require a skilled writer. Here are some tips on how to gain local clients for such a business.
1. Delineate your services. ‘Writing business’ is a fairly broad term. It can involve web content writing, copywriting, public relations, marketing communications, academic writing, technical writing etc. You have to be specific about what kind of writing services you actually offer. This will help you organize your business better and look for the right clients.
The kind of writing services you offer may also have different rate structures. Straightforward web content and academic writing can be charged on a per word or per page basis.
Copywriting, public relations and marketing communications will have to be priced differently as it may involve various media which can’t be conveniently measured on word count. In any case you should have a rate structure ready so you can easily explain to your clients how you charge.