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Due to the increasing competitiveness of today’s job market requires the job seeker to be far more aggressive in their overall job search campaign, particularly when developing their career-marketing document ‘ the resume. With a window of opportunity often as little as 10 seconds for the resume to spark the readers attention, demands a dynamic document that portrays the candidate’s expertise and overall value offered. Gone are the days of a tasked-based resume with an inventory of a position’s responsibilities, coupled with a standard (and boring) list of personal aptitudes. This has been replaced with an achievement /accomplishment driven document that depicts you as a pro-active candidate that demands results and demonstrates the significant value on offer to the organization.
Your resume is your initial handshake and must therefore not be second-guessed, so the aim is to demonstrate your ability to fulfill their requirements and to build an interest in the benefits and value you bring to the organization. Strive toward developing a document that will motivate the reader into action by requesting an interview.
So what strategies can be followed to create a professional marketing document that promotes your overall value and portrays you as a passionate contributor to the ongoing success of the company that demands an employment interview?