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© 2010 Ugur Akinci
Mobile e-commerce expands in parallel to the number of smart phone users.
According to a Coda Research Consultancy survey, revenue from commerce conducted through mobile phones will reach $24 billion in 2015 in USA alone, representing an annual growth rate of 65%!
eBay’s mobile commerce revenue topped $1.5 billion last year. The number is $1 billion for Amazon. Worldwide, the mobile e-commerce revenue is expected to reach $119 billion by 2015.
That’s why there’s plenty to do there for all technical communicators who do web design and development, according to a new report on Adobe Scene7 Mobile Commerce, released by Adobe. The paper reflects the results of a global survey conducted in July 2010 with 446 e-commerce business owners.
Here are some of the things that I found most interesting in this report from a technical communicator’s point of view:
HTML5 vs. Flash
In the Scene7 survey, over 70% said HTML5 is the tool they’ll use for their site development.
Second was Adobe Flash, chosen by over 50% of the respondents.
Third and fourth places went to Ajax and Adobe Scene7, each selected by over 30% of respondents.
Top 5 Planned Features
Here are the top 5 features that e-commerce owners would like to see in their mobile apps:
360-degree spin of products — 81%
Shop by outfit, room or collection — 81%
Mix and match coordinates — 80%
Product comparisons — 75%
Videos – live streaming — 74%
The future is wide open for media-rich interactive e-commerce mobile apps. If you’re a technical communicator with web development skills, the chances are the future will be kind to you.