© 2010 Ugur Akinci
If you are planning to write a book proposal in a technical field, here are some of the questions you need to answer in your proposal:
CREDENTIALS. Are you an expert in the field you are proposing to write? What is your education and professional background? What are your credentials as a writer and educator? What are your “bona-fides”? If you are not an established expert in this field, how are you proposing to make up for the “credibility gap”? How can you demonstrate that you are the appropriate author for this volume?
OBSOLESCENCE. Are you writing for a software product that will likely be obsolete within a year when a new version of the pro0dict is released? If yes, will you be able to write and finish your book lightning fast, before it also becomes obsolete? And: are you willing to update your book for the new version of the software?
AUDIENCE. Who is the audience for your book? Is it large enough to justify commercial printing? Will it appeal to more audiences than one? Does it have a cross-cultural or multi-demographic appeal? The larger the audience size the better it is.
COMPETITION. What is your competition? Are there similar books already out there? If yes, that could be good thing since it shows that there is already a market out there for what you are proposing. But how will your book be different than the others? What is your USP (Unique Selling Proposition)?
PLATFORM. What is your “platform” to help sell this book? Are you a celebrity, a well-known speaker, or an author with an already well-established following? Do you have thousands of followers on Facebook, Twitter, or some other social networking site? Do you have an in-housing mailing list? Do you have a blog or website with a large number of subscribers? Will you be willing to go on a book tour, appear on radio and TV shows to promote your book?