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© 2011 Ugur Akinci
It’s hard to buy a single product or gadget these days that don’t come with it…
Monitors… computers… cell phones… tables and chairs… modular homes… kitchen appliances… vacuum cleaners… cameras… exercise equipment…
I’m talking about self-assembly sheets and installation guides written for the consumers.
And who writes all those instructions?
A technical writer like you.
If you are a freelancer, the quickest way to get those jobs is to sniff around the advertising agencies and see if they contract out any such assignments since most product launches are carried out by advertising agencies of note. From packaging the product to media exposure and public relations, ad agencies do it all.
Where you get into the picture is in the PRODUCT PACKAGING phase since such installation sheets are planned as a part of the overall packaging strategy. Here is a slide presentation summarizing my views on this interesting niche opportunity for technical and copy writers alike: