There are ways to direct the attention of the reader to the subject or object of a title (or subtitle).
QUICK RECAP: In the following sentence,
“Shaun loves fish”
“Shaun” is the SUBJECT and “fish” is the OBJECT.
You can highlight a title’s subject or object by using active or passive voice appropriately. Here is how:
METHOD 1: Use Active Voice to Stress the Subject of the Title
“Power-Watch Provides 24-7 Access Control for Enterprise Clients”
Here, “Power-Watch” is the subject.
“NASA Craft Tracks Space Storm from the Sun”
Here, “NASA Craft” is the subject.
Rewrite the following title to emphasize the subject of the title:
“A music streaming service is launched by BlackBerry to take the fight to Apple and Google”
METHOD 2: Use Passive Voice to Stress the Object of the Title
“24-7 Access Control for Enterprise Clients is Provided by Power-Watch”
Here, ““24-7 Access Control for Enterprise Clients” is the object.
“The Safe Way to Lose 10 Pounds a Month through Mediterranean Diet”
Here, “The Safe Way to Lose 10 Pounds a Month” is the object.
Rewrite the following title to emphasize the object of the title:
“Scientists Alter Chicken DNA to Create Embryo with ‘Alligator-Like’ Snout”