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“6 TITANIC SURVIVORS WHO SHOULD HAVE DIED.” “THESE 9 NAZI ATROCITIES WILL MAKE YOU LOSE FAITH IN HUMANITY.” “5 INSANE PLANS FOR FEEDING WEST BERLIN YOU WON’T BELIEVE ARE REAL.” These are just some of the lists that the comic strip “XKCD” recently joked would result from retrofitting the twentieth century’s most newsworthy events with modern, Internet-style headlines. Despite the growing derision of listicles exemplified by the comic, numbered lists—a venerable media format—have become one of the most ubiquitous ways to package content on the Web. Why do we find them so appealing?