How to Write Web Content with SEO in Mind

SEO (Search Engine Optimization) is a “necessary evil” for most writers and I agree with them. It’s not easy to write with SEO in mind because that brings in yet another level of discipline and complexity to a craft that is already complex and hard in many ways. But, on the other hand, if you…

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62 Steps to the Definitive Link Building Campaign

If you’re a technical communicator trying to build links either to your own or your client’s web site you can certainly benefit from this comprehensive article penned by the link wizards at Word Tracker. Here are the first few steps, to give you a taste of it: (Excepts) 1) Choose target keywords. For SEO, this…

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Sharing Content – Can It Hurt Your Web Site Traffic?

© 2010 Ugur Akinci Can sharing content “too much” be a problem for your web site traffic? I admit, I had this paranoia about sharing “too much” information with my visitors years ago but not any more. Because the more you share, the more your readers will accept you as an authority in your field,…

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Wikipedia Punishes "Writing for Cash"

Here is an interesting development that should be of interest to all freelance copy and technical writers around the world: Wikipedia caught one of its editors writing for cash. How do you feel about this? [poll id=”3″] (Excerpt:) A longtime Wikipedia admin has been caught editing the online encyclopedia in exchange for cash. But the…

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5 Things You Might Not Know You Can Do on Google

1. Enter “define” in the Google search box, then a colon, then a space, and then the word or expression you want defined. 2. Find out what Google thinks about just about anything or anyone (including you) at www.googlism.com 3. Enter an airplane’s tail number in the Google search box to find out the plane’s…

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10 TWITTER Tools for Writers

Twhirl http://www.twhirl.org/ · runs on both Windows (2000/XP/Vista) and Mac OSX · connects to multiple Twitter, laconi.ca, Friendfeed and Seesmic accounts · displays notifications for new messages · shorten long URLs (using digg.com, bit.ly, snurl, twurl or is.gd) Twitterific http://iconfactory.com/software/twitterrific · Supports multiple Twitter accounts · Replies and direct messages are displayed inline · Delete…

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Technical Book Review – "Letting Go of the Words"

© 2009-2010 Ugur Akinci There are some books that can launch a career. This is one of them. After reading Letting Go of the Words: Writing Web Content that Works by Janice (Ginny) Redish and digesting its main principles, you can easily put up a web site and start marketing yourself as a “Content Strategist.”…

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How to Set Up a "Media Room" for Your Small Business Web Site

Set up a Media Room (MR) for journalists visiting your Small Business web site. A Media Room will jack up the traffic to your sales, event sign-ups, or membership subscriptions by offering all the necessary easy-to-use copy and photos for the editors and producers who are on a deadline. A journalist or an editor visiting…

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