Archive for 2007
How to Concatenate Excel Text in Different Cells
Introduction Knowing how to concatenate the content of different Excel cells can save you a lot of headaches. Imagine you have the name of your company in cell A1, and, the address in F1, but you would like to add the address to the company name and display them in a new cell, D1. This…
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Pros and Cons of Multitasking — 5 Great Productivity Tips
Introduction: How Multitasking Works Multitasking is a technique where a person does two or more tasks at the same time. For example, if someone is talking on the phone and making a cup of tea – they are engaged in multitasking. Why do people multitask? The answer to this question is that it’s human…
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Bad “Information Design” Leads to Medical Errors
Introduction Information design is the process of arranging information in a way that is efficient and easy to understand. It is the process of designing the visual representation of information. Such design creates a visual hierarchy that makes it easy for readers to understand the content. Why Information Design is Important The following are some…
Read More5 Tips for Email Marketing Success
Introduction to Email Marketing Tips Email marketing is a powerful tool for promoting a company’s products and services. Not only does it boast a high click-through rate, but it also provides an opportunity to offer recipients the chance to subscribe to your company’s services or products. With these 5 tips, you can get your email…
Read MoreHow to Prevent a Misplaced Modifier
Introduction Modifiers are words that modify or specify the meaning of another word. They usually come before the word they modify and can be adjectives, adverbs, or nouns. A misplaced modifier is one that causes confusion because it is placed too far away from the word it modifies. This problem occurs when a modifier is…
Read MoreGoogle Page Creator – “Small Design Stuff” Leads to Frustration
Google has a not-so-bad web site design and hosting service called Google Page Creator. And it’s FREE! I’ve been using this free service since April 2006 for my own web site www.writer111.com That is of course not its original URL but I have directed my own domain name to point at http://writer111.googlepages.com/ which is the…
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How to Write Great Headlines
Introduction A great headline is important because people make up their minds within seconds of reading your headline. Writing great headlines is a true art. Some people I suspect are born with the knack of whipping up drop-dead perfect headlines at the drop of a hat. But then, to some extent, writing good headlines can…
Read MoreGood Copy Illuminates and Delivers (the Truth)
Introduction Good copy has two important functions. 1) It brings up “the world” alive. And once our attention is engaged, 2) It also delivers the unvarnished truth. Delivering the truth without aesthetics, without illumination, would be like that proverbial tree falling down in the forest and nobody noticing it. Does a tree really fall if…
Read MoreHow to Set Up Your INDEX Page Numbers Correctly in FrameMaker
© 2007-2010 Ugur Akinci FrameMaker, like all powerful tools, can be frustrating if you do not know how to use it properly. For example, FM has one of the most reliable and versatile book indexing functionalities under the sun. But setting it right might require paying attention to what’s going on in the Reference Pages…
Read MoreImportance of Testimonials in Copywriting
Introduction Testimonials are the best way to present the credibility of a product. A good testimonial will provide a personal account of how the product helped them. A testimonial may sound like an advertisement, but it’s actually written by someone who had a good experience with your product or service. Testimonials are proven to have…
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