A Golden Formula for Clarity in Technical and Copy Writing

© Ugur Akinci
To write in simple sentences that anybody can understand, try to stick to this Golden Formula:

SUBJECT + VERB + OBJECT

If a sentence does not have this structure, try to rearrange the “furniture” so that it reads better and faster.
ORIGINAL: The temptation to do it should be resisted.
BETTER: Don’t do [VERB] it [OBJECT]!
(Second person singular SUBJECT is implied by the IMPERATIVE mood).
ORIGINAL: The result would be confusion on the part of your readers.
BETTER: You [SUBJECT] would confuse [VERB] your readers [OBJECT].

More examples:

ORIGINAL: Debris washing away is the rain’s doing.
BETTER: The rain has washed away the debris.
– – –
ORIGINAL: The outcome was winning the game and we did that.
BETTER: We won the game.
– – –
ORIGINAL: Big and populous is the category that India belongs to.
BETTER: India is a big and populous country.
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