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© Ugur Akinci
I really love good information design. I strongly believe that a lot of the everyday problems that we face daily is due to one kind of bad information design or another.
Sometimes it’s a phone recording that does not make sense. In other times, it’s a web page that is really confusing. But the culprit is the same: bad info design.
That’s why I was really amazed at Turkish Airlines THY’s latest infographic, summarizing everything you want to know about your scheduled flight, including:
— City of Departure and Destination
— Date and Time of Departure or Arrival
— Duration of Flight (to your first destination, if you have a connection)
— The time between two flights (if you have a connection)
— Date and Time of the Second Flight
— Duration of the Second Flight
— Ticket Price
Each available travel option (for that date and itinerary) summarized by a single strip, with flight and connection duration displayed in correct proportions!
This is as user-friendly and foolproof as content presentation gets.
I congratulate THY’s graphics, database and coding team that put this dynamic display together. Nice work!
P.S. Did you notice how the red line goes UP [plane taking off] on the left of the strip and DOWN [plane landing]on the right end ? What a lovely visual statement!