Articles
Perseverance vs. Perseveration and the Role of Stress in Writing Life
© Ugur Akinci I have always wondered about the relative merits of hanging in there and keep pushing up against life’s obstacles (perseverance), on the one hand, and continuing to do what clearly does not work and suffering the inevitable consequences of uncontrollable repetition (perseveration), on the other. The dominant market mentality encourages us to…
Read MoreSharing Content – Can It Hurt Your Web Site Traffic?
© 2010 Ugur Akinci Can sharing content “too much” be a problem for your web site traffic? I admit, I had this paranoia about sharing “too much” information with my visitors years ago but not any more. Because the more you share, the more your readers will accept you as an authority in your field,…
Read MoreHow to Maximize the Life of Your Articles – Turn Them into Surveys
Calling all publishers, editors, writers, and freelance journalists. It is time to breathe more life into your copy. Turn your articles into living pieces that spark measurable debate, get closer to your readers, and engage their mind and soul – we’re talking revolution. As it was in the beginning Publishers have for many years relied…
Read MoreTwo Steps to Article Marketing Success
Article marketing is attractive for a business for numerous reasons but there are two specific reasons. First most people want immediate traffic for their web site..Another reason is as a tool to create backlinks.Think about both of these when article marketing. Articles can provide great initial traffics at the top sites but after a while…
Read MoreA Simple Way to Maximise the Impact of any Article
Calling all publishers, editors, journalists and freelance writers. It’s time to breathe more life into your copy. Turn your articles into living pieces that spark measurable debate, get closer to your readers and engage their mind and soul – we’re talking revolution. As it was in the beginning Publishers have for many years relied on…
Read MoreHow to Balance Facts and Emotions in Technical Communication
Technical documentation readers are usually a “voluntarily captive audience.” They choose to read a user manual by their own free choice. When we get to a piece of technical documentation we are usually ready and willing to believe in the author and follow his or her procedural steps. All we are looking for are the…
Read MoreHow to Write Well and a Lot by Accepting Your Uniqueness
Secret of Productivity Productivity in writing is no rocket science. Here is the secret of how to write both well and a lot: try to accept your uniqueness. That’s perhaps the HARDEST part of writing well. We all do have a different perspective on things – if only we could admit it! But we usually…
Read MoreHow to Write About Swine Flu
At this writing, the Swine Flu is spreading out fast all across the world. This is again one of those times when accurate and detailed information is absolutely necessary. Technical writers are uniquely qualified to provide such a service to the information-hungry public. So how would you write a Swine Flu information article, brochure, or…
Read MoreArticle Marketing – How to Maximize SEO by Using Correct Image Titles and Tag
© 2009 Ugur Akinci IMAGE Name and <Alt> Tag The images you use in your articles (if any allowed) need to be optimized for the search engines as well since some people will bump into your article while doing an image search. Images are captured by the search engines through their names and ALT tags.…
Read MoreArticle Marketing – How to Maximize SEO by Using Correct First Sentence and Density
FIRST Sentence and Paragraph Various SEO books and experts all agree on the importance of including keywords in the first sentence and paragraph of your article. I concur with that advice. For example, if your key phrase is “global warming” here is a suggested first paragraph: “Global warming is more than a speculation right now.…
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