What’s "Content Strategy"? What Does a Content Strategist Do?

By Ugur Akinci

(Excerpts) Content strategy is a relatively new profession, and a big profession. Within it are numerous fields of practice. To use an analogy, talking about content strategy is a like talking about doctors. Doctors range from neurologists to podiatrists, and all body parts in between, but they all started with the basics of anatomy, whether …

Read More

Technical Book Review – "Letting Go of the Words"

By Ugur Akinci

© 2009-2010 Ugur Akinci There are some books that can launch a career. This is one of them. After reading Letting Go of the Words: Writing Web Content that Works by Janice (Ginny) Redish and digesting its main principles, you can easily put up a web site and start marketing yourself as a “Content Strategist.”…

Read More