7 Benefits of Joining a Writers Group

“If you want to be a writer, you must do two things above all others: read a lot and write a lot.”— Stephen King A writers group can help writers stay motivated and accountable. It is easy to get lost in the world of self-doubt and writer’s block. A writer’s group provides support, encouragement, feedback,…

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4-U Method for Power Headers in DIRECT MAIL COPY

© Ugur Akinci The header or the leading sentence of a sales letter, a brochure, flier, or a classified ad is probably 80% of the message. Headers are important even in news business. That’s why some newspapers have full-time “title editors.” Their job is to make sure people will read the headlines because that’s only what…

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How to Create a Sense of Urgency in Your Commercial Copy

Creating a sense of urgency in your commercial copy is important for success in direct mail campaigns. When you encourage prospects to act now instead of later, response rates increase. You can follow one the following three methods to create a sense of urgency in your copy: 1) One way to do this is to put a deadline on your…

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How to Write a Headline for a News Article

How to Write a Headline for a News Article is half art and half science. “On the average, five times as many people read the headline as read the body copy. When you have written the headline, you have spent eighty cents out of your dollar . If you haven’t done some selling in your…

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How to Write Catalog Copy that Sizzles

Catalog copy writing is an important task for many companies who sell their products and services through on-line or printed catalogs. There’s a constant demand for top-notch catalog writers whose copy move merchandise. Is there a short and sweet way of writing good catalog copy that sizzles? Yes, there is. Here is a unique ADJECTIVE PAIRING METHOD I’ve…

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The biggest myth about content marketing

(Copyright-free photo by Grovemade at Unsplash-dot-com) © Bob Bly Don’t get me wrong….I am a big fan of content marketing — marketing based on dissemination of free information that is useful and interesting to prospects. I use content marketing all the time for myself and my clients … and have been doing so for over 3 decades. But, in an…

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How to Write Direct Mail or Marketing Copy for Dentists

Dentists spend a lot of money on advertisement. Especially in large metropolitan centers where competition among medical service providers is high, dental professionals send a lot of direct mail pieces to residential addresses and/or place advertisements and commercials in all kinds of media. Cosmetic and Restorative Dentistry practitioners are prime targets among all dentists for…

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